A dental practice is a business that is very important to the public and it is also a service. Many dentists don't become dentists to become rich although many do get into the business to earn a very good living. Also many dentists are looking to help people and help them feel good.
Many dentists are good at dentistry but not so good at marketing. Many times the public has a negative impression about the dentist and associates the dentist with pain. One of the first things good dental marketing has to deal with is easing a potential customers fear of coming to the dentist.
Once this is accomplished, the dentist will see an increase in clients. One of the ways to increase the the bottom line of the dentist is by having an increase in the total number of new patients that come to visit. If a good job is done the new patients will tell friends and family and then the number will exponentially grow to allow the dentist to have a healthy growing practice.
One way to increase the client base is by increasing the amount of hours the dental practice is open. This will be seen by the public as giving good customer service. By increasing the total number of hours it will make it easier to accommodate your clients needs and allow you to work around their schedules.
If you are unable to offer extended hours, consider changing them to something that will fit the public's schedule. You may want to offer open hours after the normal business hours or switch your days off from the weekend to midweek.
In order to market the business properly a dentist must have working capital to add staff, pay bills and also increase the reach of the marketing campaign. All of these things cost money.
In many cases new dentists that only have 4 months established business can rarely get a bank loan to receive working capital through a bank statement loans program.
Small Business Loans Depot offers a program that allows dentists with at least 4 months in business and 3 months of verifiable references to receive working capital with a simple 1 page application.
Once the dentist receives the working capital funds, they can then purchase the inventory to handle the increased client base brought in from the additional marketing that is done with the additional cash flow that the dentist now has.
If you are interested in learning more about our cash flow and working capital programs call Ed Rogers at Small Business Loans Depot. 919-771-4177.
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